Ullas Vishwanath B

I'm a

About

I'm a data-driven Business and Marketing Analyst with a strong background in data analysis, account management, and digital marketing strategy. I specialize in using analytics tools like SQL, Python, and Google Analytics to uncover insights that drive revenue growth, improve customer retention, and optimize marketing performance. With a Master’s in International Management – Data Science from IU Berlin, I bring a global perspective and advanced analytical skills to every project. My experience spans campaign optimization, funnel analysis, and strategic reporting, helping businesses make informed decisions and achieve measurable results.

Birthday: Jan 08, 1998
Phone: +49 176 36254398

City: Berlin, Germany
Email: ullasvishwanath98@gmail.com

Interests

SQL & Database Management

Python

Predictive Analytics

SEO/SEM Analytics

Behavioral Analytics

Growth Marketing Metrics

Data Visualisation

Data Storytelling

Education

Masters in International Management (Data Science)

January 2024 - June 2025

Thesis:

Social Media Marketing Analytics: Customer Acquisition & Retention

B.B.A. in Marketing & Human Resources

August 2020 - July 2023

Internship

Human Resources Intern: Mahalakshmi Hall

Experience

SAIMOH Technologies Pvt Ltd.

Oct 2023 – Mar 2024

Digital Marketing & Analytics Specialist

Improved campaign ROAS by 30%, increasing revenue contribution through structured experimentation.
Reduced CPA by 25% via advanced audience segmentation and funnel optimization.
Built GA4 dashboards tracking CAC, CLV, retention cohorts, and revenue attribution.
Optimized marketing budget allocation using performance forecasting models.

Soundsworth.io

Jan 2021 – Aug 2023

Marketing Data Analyst

Contributed to 40%+ revenue growth through data-driven paid media and performance modeling.
Managed Google & Meta Ads campaigns with ROAS-based optimization strategies.
Improved conversion rate by 12% through cohort analysis and behavioral segmentation.
Built automated dashboards using SQL, Power BI, and Tableau for commercial insights.

InstaSquares

Jul 2017 – Dec 2019

Account Manager – CRM & Growth

Achieved 95% client retention by identifying upsell and cross-sell opportunities via pipeline analytics.
Increased lead conversion by 35% through CRM lifecycle optimization.
Collaborated with sales teams to improve revenue reporting and forecasting visibility.